Mikael La Ferla

Born and Raised in Philadelphia


Craigslist Model

COURSE PROJECT

Framing Front-End 
Web Development

Instructions

In this course project you will solidify your understanding and application of mental models vis-à-vis web development. 

Except as indicated, use this document to record all your project work and responses to any questions. At a minimum you will need to turn in a digital copy of this document to your instructor as part of your project completion. You may also have additional supporting documents that you will need to submit. Your instructor will provide feedback to help you work through your findings.

Note: Though your work will only be seen by those grading the course and will not be used or shared outside the course, you should take care to obscure any information you feel might be of a sensitive or confidential nature.

Complete each project part as you progress through the course. Wait to submit the project until both parts are complete. Begin your course project by completing Part One below. A submit button can be found on the final Course Project assignment page. Information about the grading rubric is available on any of the course project assignment pages online. Do not hesitate to contact your instructor if you have any questions about the project.

Part One

Mental Models for Web Development

In this part of the course project you will choose a website and use it to describe your own mental model for how you think it should work. By going through this project part you will continue to improve your ability to recognize how your design decisions impact others. 

Note: For this mental exercise to be most beneficial, choose a website that you find frustrating to navigate. 

Answer the questions below.

1What website are you choosing for this project part? Paste the URL in the answer box to the right.I’m choosing to do Craigslist in Philadelphia.https://philadelphia.craigslist.org
2Using the concepts presented in this module, describe what led to a frustrating user experience.I’ve never used Craigslist but I’ve heard of it many times, so I decided to browse and see what it had. The website seems really outdated as there isn’t any pictures or engaging content (like LinkedIn, Instagram, Twitter, etc.). It’s still somehow a very popular website, although I’m not exactly sure. 
3What would you recommend to the original designers of the website, knowing what you know now? Be specific, and consider drawing or mapping a new model for how the navigation elements of the website should work.My suggestion would be to have a similar user interface to LinkedIn, Instagram, and Twitter, so it’s more engaging. But at the same time, the website’s simplicity may be a reason for why it’s so popular. I’m not sure, but maybe Craigslist isn’t for my generation but for people in their 30s/40s.s

Part Two

Consider the Audience

In this part of the course project will use the same website you chose for Part One to consider how the audience’s needs are or are not being met. 

1Considering the same website that you chose in Part One, who do you think the target audience is? Is it clear? Why or why not?Answer here
2Based on who you think the target audience(s) is, how would you revise your initial recommendations to the 
web designer?
Answer here
3Can you identify 2-3 biases in 
the design of the website? We encourage you to use the resources found on GenderMag.org to help you 
in crafting your response.
Answer here

Written by Mikael La Ferla



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About Me

Mikael La Ferla is a Staff Accountant at PMC Property Group, Inc. He is also Founder of Shopden, the list app that allows users create and share shopping lists as well as track their expenses. Mikael La Ferla attends Rutgers Business School where he’ll receive his BBA-Corporate Finance in 2024 and his MBA-Investments and Wealth Management in 2025.
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