Title of Article: 6 Ways People Analytics can Help HR Improve Retention
Author: Oksana Lavri
Outlet: HRForecast
Publication Date: August 22, 2023
Article URL: https://hrforecast.com/employee-retention-through-people-analytics/Links to an external site.
Week 8 discussed how strategic staffing is centered around how predictive and criterion data is used to make company hiring and promotion decisions. Predictive data is utilized to make projections about outcomes, while criterion data is involved in evaluating important staffing decisions. Reliability and validity in these hiring and promoting assessments also help reduce errors like false positives, which classify a weak applicant as a good hire.
The HRForecast article consists of these concepts by showing how people analytics is used to identify early signs of a drop in morale and potential turnover. As a result, companies can reduce attrition by up to 20% and have better hiring success and engagement by up to 25% (HRForecast, 2023). Moreover, these percentages reinforce the importance of Week 8’s focus on predictive and criterion data, as they are reliable data points in talent management.
Works Cited:
HRForecast Team. “6 Ways People Analytics Can Help HR Improve Retention.” HRForecast, September 2023,
Phillips, J. M. (2020). Strategic Staffing (4th Ed.), Chicago Business Press.
Written by Mikael La Ferla
