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Mikael La Ferla

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Mikael La Ferla is a Senior Real Estate Accountant at PMC Property Group, Inc. and an MBA graduate from Rutgers Business School.

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  • Shopden’s Founder: Mikael La Ferla
  • Lululemon vs. Adidas Financial Comparison
  • RobinHood’s Impact on Investor Behavior
  • How Technology Has Affected Market Efficiency
  • Royal Dutch/Shell Markets
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  • Mikael La Ferla’s Accounting Reading Summary

    September 27, 2023

    This week’s reading covers the breakdown of profit, costs of goods sold and operating expenses, and how accountants can use depreciation to manipulate a company’s financial well-being.

    Profit, or “the top line,” is revenue minus costs and expenses. Profit is also referred to as “gross profit,” “operating profit,” “net profit,” and profit per share. This metric is a key number for most companies, as it conveys whether the company’s operations generate future value. If companies are not saving or investing a percentage of their earnings after all expenses are paid, they will remain stagnant or regress.

    Costs of Goods Sold (COGS), or “below the line,” measure all the costs directly associated with making the product or delivering the service. Any materials or labor that contributed to forming revenue is considered COGS. Accountants must use their experience and judgment when deciding what is categorized as COGS. For example, even though wages and cost of supplies that directly impacted making the product/service are considered COGS, costs such as office supplies or salaries of people who are not directly involved in creating the product (i.e., Human Resources) are not labeled as COGS. Instead, other costs such as rent, utilities, telephone, research, and marketing are considered “overhead.”

    When accountants are measuring the company’s profitability, maximizing their revenues and minimizing costs is in their best interest. Unfortunately, there are ways to use depreciation in fraudulent ways. Companies may depreciate assets much longer than the average
    to give investors and other stakeholders the illusion that the company is more profitable than in reality. For instance, a company should only depreciate an asset over the lifetime of the asset. If a garbage truck with a five-year life span is depreciated over 20 years, the company’s costs are
    very slim, which gives the false idea that they’re very profitable

    Works Cited:

    Berman, Karen. “Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing
    What the Numbers Really Mean.”
    Google Play, Google, Jan. 2013,
    play.google.com/store/books/details/Karen_Berman_Financial_Intelligence_Revised_Editio?id=
    7TfCiz1LkMMC

    Created by Mikael La Ferla

  • Accounting Chapter 4-6 Summary

    September 19, 2023
    mikael-la-ferlas-chapter-4-6-summaryDownload

    Written by Mikael La Ferla

  • Shopden’s Target Audience

    September 10, 2023
    our-target-audience-_-shopdenDownload

    Created by Mikael La Ferla

  • Shopden’s Core Features

    August 29, 2023
    shopdens-core-features-_-shopdenDownload

    Created by Mikael La Ferla

  • What Makes Shopden Special

    August 29, 2023
    what-makes-shopden-special-_-shopdenDownload

    Created by Mikael La Ferla

  • Shopden’s Problems and Solutions

    August 19, 2023
    shopden-problems-and-solutions-1Download

    Created by Mikael La Ferla

  • Mikael La Ferla’s Target Data Breach Presentation

    August 12, 2023
    targets-2013-data-breachDownload

    Created by Mikael La Ferla

  • Mikael La Ferla’s Target Data Breach Paper

    August 12, 2023
    la-ferla_mikael_target_paperDownload

    Created by Mikael La Ferla

  • Mikael La Ferla’s Business Communications Project

    August 10, 2023
    la-ferla_mfa-1Download

    Created by Mikael La Ferla

  • Mikael La Ferla’s Business Communications Video

    August 8, 2023
    team-3-powerpoint-presentation-invest-10000Download

    Created by Mikael La Ferla

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